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New Letting at Mere Green

19th September 2017

Bicicielo Bike Shop to Open at Mulberry Walk in Mere Green, Sutton Coldfield

A NEW bike shop is opening at a Sutton Coldfield retail park and says it will be at the heart of the town’s cycling community.

Bicicielo (pronounced bikkie chelo) – (or bike heaven in Italy!) is moving from its base in the heart of Birmingham to Mulberry Walk in Mere Green – on the Lichfield Road side – three doors up from So Aromatic.

The ‘destination’ bike store is moving from its Temple Street store – where it has been for six years to what owner Andy Collis – who used to go to school just around the corner at The Arthur Terry School – considers to be the focal point for cyclists in the area.

The 45-year old told the Observer: 2The Ivy restaurant are taking over our Temple Street premises but for us the cycling centre is Mere Green.

“Everyone goes from there, either in to Sutton Park which is two roads away, then in to Four Oaks Gate, or road cycling groups go from Mere Green to Little Hay and Whittington.

“We were talking about having a cycle shop at the Mulberry Walk site before it was built and before we set up in Birmingham.

“We are very specialist in what we do.

“We are a bike shop but also have custom bike fitting and massage in store.

“You can then go out with ex-pro riders. We don’t just sell you a bike but are more a cycling community.

“We also have a static bike and big screen where you can come down and follow a course online.

“We are a destination shop. A different animal to what’s already around really.

“People see us as a retail bike shop but we have people come to us from places as far afield as Exeter and Maidstone. That’s why we can move.

“Giving people a bike doesn’t make them very safe riders. We are more like a cycling club in a shop”.

Andy said his team at Bicicielo organise races and put events on like one this month at Pype Hayes Park. He said: “We take people on riding lessons and prepare them for sportive rides and we also have bikeability for kids, teaching them to ride.”

“There are lots of rides that are going to Mere Green.”

The shop offers high tech kit with ‘swifting’ offering power threshold testing and WASP which picks up cyclists’ heart rates when they are riding and online course. It means cyclists of different abilities can ride together.

They also have different nights to try out different cycling skills – Fridays might be for a climber’s class. Wednesdays testing stamina. Andy said: “There are so many variants you can do with it.”

He believes his shop will add to the local scene. Riders may want to test their skills in the shop and then head to say S Aromatic for something to eat and drink afterwards.

“The new shop will have free parking and people want to be in that area where they can ride to it,” he said. And it will be a bit of a homecoming for the now Aldridge-based businessman. He said: “I used to go to the Arthur Terry School and ride there. It’s a no-brainer to have a shop here. We will be putting a shop where all the cyclists are.

“We want to become the cycling equivalent to what the Sutton Runner is for that sport.”

The shop will offer big brands Bianchi, Scott and Frig bikes for kids. And niche clothing lines too including Oakley helmets.

Bicicielo’s Temple Street closes on Saturday, September 23rd and plans to open at Mulberry Walk in mid-October.